1947 Tech 🇮🇳 : 56
Once a week newsletter: Insights on Tech, markets, startups, venture capital, and foreign investments in India
1. India’s Tech Revolution Has Already Left The West Behind — It’s The Best Investment Opportunity…
From time to time, entire countries re-model their economies and shift their growth trajectory. The most recent example was the liberalisation of China’s economy and massive spending on infrastructure, which together created an incredibly powerful force for growth over the last two decades.
But it is very rare indeed that a country develops an outsized technological infrastructure breakthrough that leaves the rest of the world far behind.
But exactly this has just happened in India… and no one noticed.
India has, without question, made the largest technological breakthrough of any nation in living memory.
India is now the most attractive major investment opportunity in the world.
2. Indians Are So Crazy About Mobile Video, They Use YouTube Like Google
The South Asian nation’s surfers, many of them coming online for the first time, are exploring the web through video rather than static websites. They are driven more by swiping, speaking and viewing, and less by typing, searching and reading — prompting companies to adapt their apps. Indians’ love of video is especially enticing for companies at a time when there are efforts to reduce screen time in the U.S.
For many Indians, the video app is their first stop for medical advice, financial tips, research for travel and even religious learning.
In other words, YouTube is their Google.
3. How India will consume in 2030: 10 mega trends
India is one of the fastest-growing economies in the world. By 2030, it is on course to witness a 4x growth in consumer spend. It will remain one of the youngest nations on the planet and will be home to more than one billion internet users. The new Indian consumer will be richer and more willing to spend, and unlike her predecessors, she will have very specific preferences.
Here are some of the trends:
- The Indian middle class will truly come into its own
- Upward income mobility will drive growth across all consumption categories
- Half the incremental rupees will go into buying more, the rest nearly equally into buying better and buying new
- Millennial and Generation Z preferences will significantly shape the market
4. How to Tap the Potential of India for Your Global Start Up
In the past, several companies have entered the Indian market, but many have failed to maximize economies of scale or tap the buzzing potential of the country.
The key to being successful in India is to do business the Indian way rather than use global business models.
Ways to tap India’s potential for Global Start-Up:
- Empathise
- Immerse
- Localise
A week in review
